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Retail trading is the 'sink or swim' for challenger brands following a listing confirmation.
Creating a successful trade plan involves understanding the core KPI of the retailer, developing a robust promotional calendar to support annualisation of key category milestones and targeting your most valuable customers.
As your listings grow, you will need to maximise your rate of sale to retain your retailer agreement. Our experts can guide you through the use of retailer led levers (and no you don't need a bottomless pit of funding) and supplier led initiatives.
Is your brand struggling to maintain credibility with retail buying teams?
We can help.
Increase sales from your current FMCG grocery listing to safeguard your shelf presence and contribute to category growth
Full trade plan development including buyer aligned promotional commercials and marketing activity
Increase store distribution to target relevant through robust and results driven trade planning